Luke K. Freeman

Messaging Available Soon

Cause Area

Cause areas:

Global poverty, Animal welfare/rights, Long-term future, Cause prioritisation, Meta


Areas of expertise:

Management, Operations, Entrepreneurship, Movement building, Communications, Psychology, Public speaking, Recruitment


Topics I speak about:

Effective Altruism, Ethics, Careers, Causes, Marketing, Movement Building, Entrepreneurship, Psychology, Cognitive Biases, Productivity

Available as speaker


In my day job I’m currently focused on my latest venture, Positly, which aims to dramatically improve the speed, quality and affordability of social science, product, and human subject research so that their vital work can yield the best results. I believe this is important because humans are at the core of most problems, from our individual mental health to how our society faces socio-political challenges right through to the individual decisions that new businesses need to make. I want to be part of enabling people to solve those problems better, to keep building a better world.

My road to Positly and my other current projects have been littered with challenges along with many successes, adventures, and some clichés (from dropping out of high school to having an office in a garage and starting my first business at 8 years old). Along the way I’ve been part of the team that created Sendle, worked across the Australian Broadcasting Corporation (ABC), travelled the world, wrote some curious papers, represented my country on the water, cycled some very long commutes, contested my local seat for parliament, lived on less than $2 per day, organised several conferences, played music at bars, married my university sweetheart, became an uncle several times... and many more things I treasure. I certainly haven’t done it all, but it’s my goal to live life to the fullest while having a high positive social impact.